使用谷歌表格中的 IMPORTXML 函数从社交媒体获取数据并且导入表格。

在下面函数的例子中 A1 是引用单元格对应的链接。

Facebook

Facebook 小组

小组名称

=IMPORTXML(A1, "//title")

小组横幅图

=IMAGE(IMPORTXML(A1, "//meta[@property='og:image']/@content"))

小组简介如果太长会显示不完整。

=IMPORTXML(A1, "//meta[@name='description']/@content")

小组 ID

=REGEXREPLACE(IMPORTXML(A1, "//meta[@property='al:android:url']/@content"), "[^\d]", "")

Facebook 专页/时间线

专页/时间线名称

=IMPORTXML(A1, "//title")

专页/时间线头像

=IMAGE(IMPORTXML(A1, "//meta[@property='og:image']/@content"))

专页点赞数和简介

=LAMBDA(desc, {
    REGEXREPLACE(REGEXREPLACE(desc, " likes ·.+", ""), ".+\. ", ""),
    REGEXREPLACE(desc, ".+talking about this. |.+were here. ", "")
})(SUBSTITUTE(IMPORTXML(A1, "//meta[@name='description']/@content"), CHAR(10), ""))

专页/时间线 ID

=REGEXREPLACE(IMPORTXML(A1, "//meta[@property='al:android:url']/@content"), "[^\d]", "")

Facebook 帖子

帖子内容

=IMPORTXML(A1, "//meta[@name='description']/@content")

帖子图片

=IMAGE(IMPORTXML(A1, "//meta[@property='og:image']/@content"))

帖子 ID

=REGEXREPLACE(REGEXREPLACE(IMPORTXML(A1, "//meta[@property='og:url']/@content"), ".+\D\/|\/$", ""), ".+\/", "")

Instagram

Instagram 主页

主页名称

=REGEXREPLACE(IMPORTXML(A1, "//title"), "..@.+", "")

主页粉丝数、关注数、帖子数

=LAMBDA(desc, {
    LAMBDA(follower,
        IFERROR(SWITCH(REGEXEXTRACT(follower, "K|M"), "K", REGEXREPLACE(follower, "\D","") * 1000, "M", REGEXREPLACE(follower, "\D","") * 1000000), follower)
    )(REGEXREPLACE(desc, " Followers.+", "")),
    REGEXREPLACE(desc, ".+Followers, | Following.+", ""),
    REGEXREPLACE(desc, ".+, | Posts.+", "")
})(SUBSTITUTE(IMPORTXML(A1, "//meta[@name='description']/@content"), CHAR(10), ""))

Instagram 帖子

帖子 ID

=REGEXREPLACE(IMPORTXML(A1, "//meta[@property='al:ios:url']/@content"), "[^\d]", "")

帖子缩略图

=IMAGE(IMPORTXML(A1, "//meta[@property='og:image']/@content"))

点赞数、评论数、帖子发布日期、帖子内容

=LAMBDA(desc, {
    LAMBDA(likes,
        IFERROR(SWITCH(REGEXEXTRACT(likes, "K|M"), "K", REGEXREPLACE(likes, "\D","") * 1000, "M", REGEXREPLACE(likes, "\D","") * 1000000), likes)
    )(REGEXREPLACE(desc, " likes.+", "")),
    LAMBDA(comments,
        IFERROR(SWITCH(REGEXEXTRACT(comments, "K|M"), "K", REGEXREPLACE(comments, "\D","") * 1000, "M", REGEXREPLACE(comments, "\D","") * 1000000), comments)
    )(REGEXREPLACE(desc, ".+likes, | comments.+", "")),
    REGEXREPLACE(desc, ".*?on |:.+", ""),
    REGEXREPLACE(desc, ".*?: ""|""$", "")
})(SUBSTITUTE(IMPORTXML(A1, "//meta[@name='description']/@content"), CHAR(10), ""))

Instagram 标签

标签帖子数量

=LAMBDA(desc, 
IFERROR(SWITCH(REGEXEXTRACT(desc, "K|M"), "K", REGEXREPLACE(desc, "\D","") * 1000, "M", REGEXREPLACE(desc, "\D","") * 1000000), desc)
)(REGEXREPLACE(A1, " posts.+", ""))

Tiktok

Tiktok 主页

主页关注数

=IMPORTXML(A1, "//strong[@data-e2e='following-count']")

主页点赞数、粉丝数、简介

=LAMBDA(json, {
    REGEXREPLACE(json, "\n|.+LikeAction""},""userInteractionCount"":|}.+", ""),
    REGEXREPLACE(json, "\n|.+FollowAction""},""userInteractionCount"":|}.+", ""),
    SUBSTITUTE(REGEXREPLACE(json, "\n|.+description"":""|"",""alternateName.+", ""), "\n", CHAR(10))
})(SUBSTITUTE(IMPORTXML(A1, "//*[@id='Person']"), CHAR(10), ""))

Tiktok 帖子

帖子点赞数

=IMPORTXML(A1, "//strong[@data-e2e='like-count']")

帖子评论数

=IMPORTXML(A1, "//strong[@data-e2e='comment-count']")

帖子收藏数

=IMPORTXML(A1, "//strong[@data-e2e='undefined-count']")

帖子分享数

=IMPORTXML(A1, "//strong[@data-e2e='share-count']")

帖子描述

=REGEXEXTRACT(SUBSTITUTE(IMPORTXML(A1, "//meta[@name='description']/@content"), CHAR(10), ""), "“.*?”")

帖子使用的背景音乐

=INDEX(IMPORTXML(A1, "//div[@class='tiktok-pvx3oa-DivMusicText epjbyn3']"), 1)

帖子发帖时间

=IMPORTXML(A1, "//span[@data-e2e='browser-nickname']/span[3]")

WhatsApp

群组名称

=INDEX(IMPORTXML(A1, "//h3"), 2)

群组头像

=IMAGE(INDEX(IMPORTXML(A1, "//img/@src"), 3))

Telegram

Telegram 小组

小组名称

=IMPORTXML(A1, "//div[@class='tgme_page_title']")

小组成员数

=REGEXREPLACE(IMPORTXML(A1, "//div[@class='tgme_page_extra']"), "members.+|\D", "")

小组简介

=JOIN(CHAR(10), IMPORTXML(A1, "//div[@class='tgme_page_description']"))

小组头像

=IMAGE(IMPORTXML(A1, "//meta[@property='og:image']/@content"))

Telegram 频道

频道名称

=IMPORTXML(A1, "//div[@class='tgme_channel_info_header_title']")

频道头像

=IMAGE(IMPORTXML(A1, "//a[@class='tgme_header_link']//img//@src"))

频道关注数、图片数、链接数

=TRANSPOSE(IMPORTXML(A1, "//span[@class='counter_value']"))

频道描述

=JOIN(CHAR(10), IMPORTXML(A1, "//div[@class='tgme_channel_info_description']"))

频道近期帖文链接

=IMPORTXML(A1, "//div[@data-post]/@data-post")

YouTube

频道名称

=IMPORTXML(A1, "//meta[@name='twitter:title']/@content")

频道头像

=IMAGE(IMPORTXML(A1, "//meta[@property='og:image']/@content"))

频道简介

=IMPORTXML(A1, "//meta[@property='og:description']/@content")

视频缩略图

=IMAGE("https://img.youtube.com/vi/"&REGEXREPLACE(A1, ".+\.be\/|.+shorts\/|.+\.com\/watch\?v=|\?.+", "")&"/maxresdefault.jpg")

YouTube 的缩略图有 4 种分辨率,分别是:maxresdefault、hqdefault、sddefault、mqdefault。

Pinterest

主页粉丝数和关注数

=LAMBDA(info,
    LAMBDA(fans, follower, {
        IFERROR(SWITCH(REGEXEXTRACT(fans, "k|M"), "k", REGEXREPLACE(fans, "\D","") * 1000, "M", REGEXREPLACE(fans, "\D","") * 1000000), fans),
        IFERROR(SWITCH(REGEXEXTRACT(follower, "k|M"), "k", REGEXREPLACE(follower, "\D","") * 1000, "M", REGEXREPLACE(follower, "\D","") * 1000000), follower)
    })
    (INDEX(info, 1, 1), INDEX(info, 2, 1))
)(IMPORTXML(A1, "//div[@class='tBJ dyH iFc sAJ O2T zDA IZT H2s']"))

主页简介

=SUBSTITUTE(IMPORTXML(A1, "//span[@class='tBJ dyH iFc sAJ O2T zDA IZT swG']"), CHAR(10), "")

Reddit

Reddit 主页

主页帖子和评论 Karma 分数

=TRANSPOSE(IMPORTXML(A1, "//span[@data-testid='karma-number']"))

注册时间

=REGEXREPLACE(IMPORTXML(A1, "//time[@data-testid='cake-day']/@datetime"), "T.+", "")

Reddit 帖子

帖子标题

=TRIM(JOIN("", IMPORTXML(A1, "//h1[@slot='title']")))

帖子内容

=TRIM(JOIN("", IMPORTXML(A1, "//div[@data-post-click-location='text-body']")))

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